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UNFI Careers

Sales Representative / Key Account Manager

152135 Requisition #

Who are we?

UNFI Canada is the leading distributor of natural, organic, and specialty foods in North America! We transform the world of food for our associates, customers, suppliers, and the families we serve on a daily basis. Our mission is simple: to provide healthier food choices to people everywhere. Better Food, Better Future!

As a member of our Sales team, you'll have the opportunity to lead and drive sales growth, exceed our customers' expectations, and last, but not least - navigate the Foodscape! Join UNFI's journey to provide healthier food choices for all!

This is a split role between Account Management (50%) and Field Sales (50%) duties. If you enjoy a combination of both, this role may be right for you! Read on!

Position: Sales Representative / Key Account Manager

Job Type: Full Time Permanent

Schedule: Monday-Friday

Language Requirements: English

Location and Sales Territory: Travel is required to Vancouver, Richmond, Burnaby, Surrey, and other areas as assigned.


Responsible for planning, developing, and implementing sales and marketing activities to increase market share. Directs strategic planning, communicates goals and objectives to company personnel, and ensures that customer plans are effectively implemented.

Covers designated territory developing potential customers and maintaining existing customers at projected sales levels. Tracks revenue goals and contribution margin, oversees budget, and completes reporting requirements as scheduled. Meets or exceeds goal expectations and ensures that professional relations exist with customer, brokers and vendors. Keeps Senior Management well informed of area operations.

Job Responsibilities:

Account Management

  • Focuses on all category management and responds in a timely manner to all opportunities to present new and existing product lines to customers.
  • Prepares and executes business reviews for key accounts that includes short-, mid-, and long-term goals for brand building including presentation of key account business reviews.
  • Manages Approved Product List, including additions/deletions, promotions, and EDI price file maintenance.
  • Effectively forecasts customers period sales and outlines key drivers/opportunities for profit or topline losses. Oversees budget analyses and reporting, measures progress toward established goals and communicates results to appropriate personnel.
  • Drafts, executes, and tracks customer business plans. Follows through on key account plans and objectives with reaching budgeted net sales and margin objectives.
  • Effectively communicates on all programs, business needs, and opportunities to sales management. Works closely with marketing, field sales, finance, and internal customers to drive key sales.
  • Provides industry, economic, and competitive information to assist in developing sales and marketing programs, merchandising decisions, distribution strategies, and training processes. Prospect for new business opportunities to expand market share.
  • Ensures that sales and marketing plans, goals, and policies are consistent with established Company-wide goals.
  • Submits accurate, timely, and complete reports to management as scheduled. Ensures that reports and records are accessible and meaningful for decision making processes.
  • Maintains excellent customer relations. Meets or exceeds client expectations and established deadlines.
  • Performs other duties as assigned.

Field Sales:

  • Performs in-store visits to assigned customer base.
  • Time and territory management to accomplish daily, weekly and monthly sales goals including defining market demographics, competitor analysis, prospecting new business and existing account knowledge.
  • Provides accurate and complete sales reports to Senior Sales Manager in a timely manner.
  • Submits appropriate and timely account information for all new and existing accounts for input into the UNFI information system.
  • Participates in continuing education programs regarding company products, services and industry compliances.
  • Documents and resolves customer complaints.
  • Performs other duties as assigned.



  • Post-Secondary Education in Business, Management, Marketing or a related field, or an equivalent combination of experience and training.


  • Minimum 3 years experience managing conventional key accounts and related processes.
  • Previous experience managing categories, a trade spend budget, promotional calendar, and planogram resets.
  • Previous experience managing key accounts within the organic/natural consumer-packaged goods industry an asset.

Skills & Abilities:

  • Exceptional customer service skills.
  • Strong analytical, technical, and problem-solving skills.
  • Excellent verbal and written communication skills.
  • Ability to multi-task, be well organized, motivated, and recognize & support UNFI’s philosophy.
  • Excellent public relations and presentation skills.
  • Works well independently and in a team environment.
  • Good accounting and business math skills.

Reasons to Apply. Reasons to stay at UNFI Canada. We offer:

  • Base salary, car allowance, and sales bonus program!
  • Comprehensive Health & Dental Benefits package available on your first day!
  • Paid vacation and sick days!
  • Retirement Savings Plan available after 6 months of service!
  • Employee Discount plan on organic and natural foods!
  • Career advancement opportunities
  • A friendly and helpful team!

Our Commitment:

UNFI believes in a diverse and accommodating workplace. UNFI encourages and promotes applications from all qualified individuals, regardless of gender, age, race, ethnicity, disability or otherwise. UNFI is committed to providing full accommodation for persons with disabilities in all active processes and procedures including but not limited to the recruitment process. To request any accommodation you may require to participate in the recruitment process (including alternative formats of materials or accessible meeting rooms), please contact the main recruiting contact for the position or Human Resources to discuss your specific needs.



UNFI anticipates paying the above-referenced pay rate (or within the above-referenced pay range) for this position.  Actual Pay, where applicable, will depend on a number of factors, including, but not limited to, education, experience, training, and any requirements under applicable collective bargaining agreements.  UNFI is committed to transparency in pay in compliance with applicable state and local laws.


For Washington positions (or positions that may be performed remotely from Washington), Click HERE for Washington-specific paid time off details.

Candidates hired into this position will also be eligible to participate in the following benefits programs:  Paid Time Off; Sick Time; paid holidays and parental leave; 401K Program; medical, dental, vision, life, and accidental death/dismemberment insurance; short-term and long-term disability insurance program, Flexible Spending Account and/or Health Savings Account, subject to meeting the eligibility requirements and the terms and conditions of these programs, and subject to any requirements under applicable collective bargaining agreements.

Sales Positions Only:  For sales positions that are commission-based, the above range is an estimate of total potential commission-based compensation during an associate’s first year, but UNFI offers an introductory period minimum of $1,000 per week.  After the introductory period, as a 100% commission-based role, there is no set salary.  UNFI’s commission plans are uncapped and average earnings vary depending on territory and sales achieved, among other factors.

UNFI’s compensation, benefits, and paid time off policies are subject to change in the Company’s sole discretion, consistent with applicable law.  This job posting should not be construed as an offer of employment with certain terms, nor should it be construed as a guaranteed minimum.

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