Job Overview:

The Brand Marketing Associate will support the Brands+ Brand Management team in various aspects of promoting our core Brands. Responsibilities will include Brand Business Analytics, Communications Support, Customer/Tradeshow Support, Sales Support, and Project Management. This role provides a valuable opportunity to learn and contribute to the Brand Management function. They are responsible for working cross-functionally with Sales, Sales Operations, Merchandising, Product Development, Product Business Management, and Finance to meet goals and attain metrics.

What does it mean to be part of the Brands+ Team?

UNFI Brands+ is one of the most comprehensive private label programs available today. With over 5,000 products across 200 categories throughout the store, we believe we have what today’s consumer is seeking from national brand equivalents to opening price points to gourmet, specialty, and organic offerings. Joining our team of food scientists, product developers, brand managers, sourcing experts, product managers, and chefs, you would be part of delivering quality category-leading brands to consumers, diversifying assortment to attract a wider range of shoppers, and build shopper loyalty. More choices for consumers and more opportunities for retailers striving to make our customers stronger and our food solutions more inspired.

Job Responsibilities:

Brand Business Analytics (25%)

• Develop insights based on ad hoc analyses utilizing Nielsen’s syndicated data. These will include but are not limited to Brand and category sales trends.

• Provide insights based on household panel (Nielsen Consumer Facts) data for brand management, sales ops, and sales.

• Provide insight on promotion timing, pricing, and tactics to improve sales for the brand. Identify what is working at a retailer and what is not and provide recommendations on how to improve performance. Able to do assortment analysis to recommend the optimal assortment a retailer should carry.

• Analyze syndicated data and use this data to help create selling presentations. Actively support line reviews and customer category reviews.

• Provide time-based analytics of Brands+ brand performance, including changes in category, customer, market, and item performance.

• Analyze data to determine the “why” behind performance and generate real-time actionable recommendations to achieve brand goals.

• Contribute to monthly and annual forecasting based on sales trends and market input.

Project Management (25%)

• Complete new item set-up forms outlining attributes for products ready for launch.

• Create and manage project timelines and workflow for all marketing materials and customer marketing materials while adhering to workflow processes to ensure project deadlines are met.

• Contribute to elements of marketing plan execution.

• Ensure product images, product descriptions, and all other relevant content for new products are uploaded to Salsify.

• Work with the digital/salsify team to problem solve and fix any bottlenecks in the web publishing process.

• Support the information gathering, and product tracking for international product sales.

Sales Materials Support (20%)

• Assist in the development of category business reviews collecting information such as competitor insights, SKU details, and product images.

• Develop sales category reviews, brand overviews, and new item selling material including PPT presentations and sell sheets.

• Proof all marketing materials including sell sheets, presentations, and internal communication to ensure accuracy and make recommendations for revisions as needed.

• Coordinate ad hoc requests to develop custom marketing materials such as presentations, flyers,POS, etc for key customers (priority may vary depending on the ask).

Brand Tracking (10%)

• Guides Run, distribute, and continuously improve weekly tracking reports utilizing Nielsen syndicated data (NIQ Discover).

• Track and measure the performance of Brands+ marketing initiatives using internal analytics and syndicated data.

Communications Support (10%)

• Provide information monthly on new items (UPC data, high-level insights, and DC availability) to be published in UNFI’s publications (e.g. New & Now, Destination Fresh, TGIF).

• Contribute to Public relations programs for Brands+ and submit sample requests for PR, ensuring the product arrives on time for publication.

Customer / Tradeshow Support (10%)

• Create and manage detailed tradeshow tracker outlining all deliverables for Brands+ tradeshows.

• Coordinate meetings to discuss all tradeshow execution and receive updates from each party ensuring deliverables are hitting deadlines.

• Performs other relevant job duties as required.

Job Requirements:

Education/ Certifications/or Equivalent combination of education training and experience:

• Bachelor’s degree in marketing or business preferred or equivalent related experience and training.

Experience:

• 3+ years related experience in marketing.

Knowledge/ Skills/ Abilities:

• Excellent oral, written communication, and excellent interpersonal skills.

• Strong data and analytic skills.

• Strong sense of urgency and project management skills.

• Team player and working leader.

• Highly motivated / self-starter.

• Ability to prioritize a multitude of tasks.

• Ability to work in a fast-paced environment and manage various projects at the same time.

• Meticulous attention to detail.

• Strong proficiency with Excel & PowerPoint; Strong quantitative analysis skills.

• Flexible and adaptable to learning and understanding new technologies.

• Excellent written, verbal, and interpersonal communication skills.

• Strong project management skills.

• Strong organizational and critical thinking skills.

• Ability to work independently on projects as well as work as a member of a team.

• Ability to work in a fast-paced environment and manage various projects at the same time.

• Prior experience working on cross-functional teams

• Some travel may be required (approximately 1-2x per year)

All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or protected veteran status. UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. - M/F/Veteran/Disability. VEVRAA Federal Contractor.