Job Overview:  

Manage the planning and execution of supplier marketing and advertising strategies including digital, social, and print media campaigns in support of e-commerce operations.

Job Responsibilities and Accountabilities: 

·       Works closely with Sales & Service, Professional Services and Ad Group Manager in the preparation and presentation of digital marketing program proposals.

·       Manages relationship with external solution providers on the creation and servicing of B2C programs.

·       Assists and directs the creation of content in support social media programs calendars, website topics, email newsletters, sales collateral, etc.

·       Support Digital Shopper Marketing Manager to execute all supplier digital marketing campaigns

·       Work with supplier partners to develop and execute digital brand marketing campaigns, promotions, contests and sweepstakes along with creative development.

·       Create and present briefs outlining campaign details to share with the creative team and project manager

·       Uses experience of the retail process and procedures to aid in bridging the gap between digital marketing, traditional marketing and in-store execution.

·       Gain strong understanding of assigned accounts, their consumer segment and competitive environment. Develop and implement plans based on retailer needs.

·       Conduct presentations on consumer marketing and advertising strategies/programs and related subjects to appropriate audiences.

·       Ensures all marketing elements maintain consistency with the overall brand image

·       Performs all duties and responsibilities in a legal and ethical manner and in accordance with Company policies and procedures.

·       Performs other job duties as required

Job Requirements: 

Education/Certifications:

·       Bachelor’s degree in business, marketing, English, journalism or related field or equivalent experience.

Experience:

·       2+ years retail marketing/advertising experience (preferably grocery) including multi media campaigns.

Other Skills/Abilities:

·       Comprehensive understanding of digital marketing, e-commerce, and social media as it relates to promoting retail stores.

·       Possess basic knowledge of the printing business to include layout, balance, design, copy-writing, printing processes,and print distribution.

·       Strong knowledge of advertising and sales promotion, and demonstrated ability to successfully utilize skills.

·       Strong balance between strategic and tactical skills.

·       Ability to work independently, prioritize workload, and meet deadlines while working under pressure.

·       History of applying effective problem-solving skills.

·       Proven strong leadership, human relations, and interpersonal skills are essential

·       Proven professional, effective verbal and written communication skills.

·       Experienced in efficient use of a PC and Microsoft Office Products.

·       Good judgment is required for this position as there may be times when direct supervision may not be immediately available.

PHYSICAL ENVIRONMENT/DEMANDS:

·       Most work is performed in a temperature-controlled office environment

·       Incumbent may sit for long periods of time at desk or computer terminal

·       While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.

·       Stooping, bending, twisting and reaching may be required in completion of job duties