Purpose:   

Sales Director is responsible for leading and directing all aspects of their assigned geographic area. Develop and directs sales plans, forecasts and goals designed to increase sales, profits, market share and minimize expenses. Ensure sales activities are in conjunction with UNFI’s Building Out the Store objective and keep senior management informed on critical items. Creates and maintains business relationships within a core customer base. Develop short and long-term business plans for strategic accounts and ensure that both existing and potential businesses fit within the company's strategic goals for sales, profits and market presence. Directs market development strategies for assigned territory. They collaborate with their teams to achieve the objective of Building Out the Store.

Job Responsibilities: 

Area Management & Sales Planning (25%)

• Directs all aspects of sales, expenses and profit margin for assigned geography.

• Oversees development of a comprehensive Joint Business Plan (JBP) for each strategic and core account.

Deliver Area Results (30%)

• Responsible for sales and profit margin results for assigned territory.

• Drives strategy to increase sales and profit margin across product and services.

• Prepare sales and expense budget for assigned area accounts.

• Drives proactively the company’s initiatives to ensure the success of the customer. Focus efforts on sales and profit growth.

• Analyze and develop plans based on environmental and competitive conditions, customer needs, and market trends.

Manage Relationships (20%)

• Cultivate and build networks to gain industry knowledge which can lead to prospective sales.

• Develop strategic relationships with customers.

• Direct and support the development of programs related to customer needs and retention.

Manage Execution (10%)

• Leads and inspires a cross-functional team of resources to ensure account goals are achieved. Works collaboratively with Merchandising and Services leaders to ensure department sales specialists are supporting area goals.

• Ensure that existing accounts are serviced in accordance with UNFI standards

• Allocate resources to ensure support to accomplish UNFI’s Building Out the Store objective

Provide Direction & Manage People (15%)

• Lead team members within assigned areas through effective objective setting, delegation, and communication.

• Manage sales team members to established metrics responsible for mentoring current and new team members within assigned area.

• Develop sales strategies and account planning to exceed sales and profit margin goals.

Performs other duties as assigned.

Job Requirements: 

Education:

• Bachelor’s degree is strongly preferred.

Experience:

• 7+ years of success in sales/account management.

• 5+ years of people management experience.

• Experience in developing and carrying out business plans, sales plans, and commission programs.

• Demonstrated experience and knowledge base of Strategic and Core Account Management principles and philosophies.

• Understanding and knowledge of company products.

• Working knowledge of sales forecasting, programs, promotions and related techniques.

• Working knowledge of Profit and Loss Statements.

• Proficiency in Microsoft Office Suite.

• Working knowledge of margin and company profitability.

• Experience managing and developing people for sales positions.

Knowledge/Skills/Abilities:

• Strong leadership and management skills.

• Excellent communication, negotiation, and presentation skills.

• Ability to interact at all levels of business.

• Ability to manage and coordinate multiple projects and teams.

• Demonstrated ability to drive new businesses and close sales.

• The ability to exceed at; customer service skills, problem solving, attention to detail and
  organizational skills.

• Good judgment is required for this position as there may be times when direct supervision may not be immediately available.

Work Environment:

Remote Role:

• This position is classified as remote where the associate will perform remote work from their primary residence. Remote associates are welcome to work from the office but are not required to do so. While remote associates are not required to work from an office on a regular basis, they may be required to come to the office or other UNFI locations for necessary business reasons or if directed to do so by their manager.

Travel (major):

• Travel is required in this position.

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