Job Overview: 

The Vice President of Marketing – Cub Foods is responsible for driving profitable growth through a performance marketing lens while maintaining the strength of the Cub brand in the community. This role leads omni-channel marketing strategies that increase traffic, basket size, and customer loyalty across corporate and franchise/partner locations, ensuring alignment, scalability, and measurable impact.

Job Responsibilities: 

Core Responsibilities

Performance Marketing

• Lead a full-funnel, performance-based marketing strategy to drive traffic, sales, and basket size growth

• Oversee paid media, SEO/SEM, social media, email/CRM and promotional strategies to maximize ROI

• Establish a test-and-learn culture, leveraging analytics and experimentation to optimize campaigns

• Develop attribution models and reporting dashboards to guide investment decisions

Brand, Community & Customer Experience

• Steward and evolve the Cub Foods brand, ensuring consistent messaging across all markets and channels

• Balance performance marketing efforts with long-term brand equity and community connection

• Drive localized marketing and community engagement strategies that resonate with neighborhood shoppers

Franchise/Partner & Local Marketing

• Lead marketing support model for franchise and partner-operated locations, ensuring alignment to brand standards and performance goals

• Develop scalable toolkits, campaigns, and guidelines that empower local execution while maintaining consistency

• Partner with operators to drive local traffic, grand openings, promotions, and community engagement initiatives

Loyalty Marketing

• Evolve “My Cub Rewards” into an industry leading loyalty program that drives Customer Lifetime Value, transaction count and supports our overall business strategy.

• Lead efforts to personalize customer journeys across in-store and digital touchpoints 

• Partner cross-functionally to integrate marketing with merchandising, operations, and e-commerce

Agency & Partner Management

• Manage external agencies and vendors, ensuring delivery against performance KPIs and brand expectations

• Continuously evaluate partner effectiveness and optimize resource allocation

Financial & Operational Leadership

• Own marketing budget, forecasting, and ROI measurement across all channels

• Allocate investments to maximize efficiency, growth, and return

• Implement processes and governance to ensure operational excellence and compliance

Leadership & Team Development

• Build and lead a high-performing, performance-oriented marketing team

• Foster a culture of accountability, agility, and continuous improvement

• Ensure adherence to corporate standards and regulatory requirements

• Performs other duties as assigned.

Job Requirements: 

Education/ Certifications: 

• Bachelor’s degree required; in Marketing, Business or other related discipline

Experience: 

• 12–15+ years of marketing leadership experience, with strong expertise in performance marketing 

• Proven success driving growth in grocery, retail, or omni-channel environments (multi-location experience preferred) 

• Experience supporting franchise, partner, or decentralized retail marketing models 

• Deep knowledge of digital marketing, analytics, attribution, and marketing technology 

• Strong balance of brand strategy and revenue-driving execution 

• Exceptional leadership, collaboration, and agency management skills

• Experience in grocery, food retail, or high-frequency retail categories 

• Background in vendor-funded marketing programs (e.g., CPG partnerships) 

• Experience managing multi-location or distributed marketing models 

• Familiarity with local media buying and community-based marketing execution

Knowledge/Skills/ Abilities:

• Advanced knowledge of digital marketing platforms (Google Ads, Meta, programmatic, retail media networks) 

• Experience with web analytics and attribution tools (Google Analytics 4, Adobe Analytics, multi-touch attribution platforms) 

• Proficiency in CRM and customer data platforms (CDP) (Salesforce, Adobe, or similar) 

• Familiarity with marketing automation tools (email, SMS, loyalty platforms) 

• Experience with A/B testing and experimentation platforms (Optimizely, Google Optimize equivalents) 

• Knowledge of SEO/SEM tools (SEMrush, BrightEdge, Ahrefs, etc.) 

• Comfort working with data visualization and BI tools (Tableau, Power BI, Looker) 

• Understanding of POS, loyalty, and retail data ecosystems to connect marketing performance to sales outcomes 

• Experience leveraging AI and emerging marketing technologies for personalization, targeting, and optimization 

• Strong understanding of privacy, data governance, and evolving digital regulations

• Good judgment is required for this position as there may be times when direct supervision may not be immediately available.

Work Environment: 

Hybrid Role: 

• This position follows a hybrid schedule working in office several days per week. The acceptable split between onsite and remote work is determined by the manager. Hybrid associates may choose to work from an office on a more frequent basis than required.  

Travel: 

• This position may require the associate to travel to our stores, offices, distribution centers, or other locations for specific meetings or other business reasons.

Physical Environment/Demands: 

Office Roles:

• Most work is performed in a temperature-controlled office environment. 

• Incumbent may sit for long periods of time at a desk or computer terminal. 

• While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.   

• Incumbent may use calculators, keyboards, telephones, and other office equipment in the course of a normal workday. 

• Stooping, bending, twisting, and reaching may be required in the completion of job duties.

The above statements are intended to describe the general nature of the work performed by the employees assigned to this job. All employees must comply with Company policy and applicable laws. The responsibilities, duties and skills required of personnel so classified may vary within each department and/or location.