Purpose: 

The Digital Program Account Manager is a key driver of UNFI’s digital transformation, leading the execution of high-impact advertising strategies across in-store digital signage and the retail media network. This role is central to orchestrating seamless collaboration between external technology partners, content providers, customers, and internal teams to ensure the timely, accurate, and effective deployment of digital media content in concert with retail execution.

As the primary liaison across a complex ecosystem of stakeholders, the Account Manager ensures that digital initiatives are executed at high level but also aligned with broader business objectives. This role also plays a critical part in shaping the future of digital and retail media innovation at the point of purchase, contributing to the development and rollout of next-generation solutions that enhance customer engagement and drive measurable growth. This role requires a self-starter, detail-oriented leader with a passion for digital media, a strong grasp of retail dynamics, and the ability to translate strategy into execution with precision and agility.

Job Responsibilities:

Core Responsibilities

• Own the end-to-end execution of digital advertising programs, ensuring strategic alignment and operational excellence.
• Serve as the central point of coordination between hardware/software vendors, content creators, and internal teams to deliver cohesive and impactful digital experiences.
• Support the ideation, planning, and execution of emerging digital and retail media initiatives that position UNFI at the forefront of industry trends.
• Ensure all digital content deployments meet quality standards, timelines, and performance metrics, driving continuous improvement and stakeholder satisfaction

·       Serve as the strategic point of contact for external hardware and software vendors, overseeing the intake, management, and deployment of advertising content across in-store digital signage and the retail media network. Ensure vendor deliverables align with campaign objectives and brand standards.

·       Own the end-to-end process of content validation, approval, and scheduling. Guarantee that all digital assets meet quality standards, are properly authorized, and are deployed according to predetermined timelines across all platforms.

·       Collaborate directly with retail customers to tailor content to store-specific needs, product placements, and promotional strategies. Ensure that digital messaging enhances shopper engagement and supports merchandising goals.

·       Contribute to the development and expansion of retail media network capabilities, identifying opportunities to scale digital programs and integrate emerging technologies.

·       Provide clear, consistent, and proactive communication across internal teams, retailer partners, and external stakeholders. Foster collaboration to ensure alignment, transparency, and shared success.

Additional Responsibilities

·       Maintain and optimize content calendars to ensure seamless alignment with broader campaign timelines and promotional cycles. Proactively identify gaps and opportunities to enhance campaign effectiveness.

·       Lead the QA process for all digital content, conducting thorough reviews to ensure execution and brand consistency prior to launch.

·       Monitor and analyze content performance and engagement metrics across platforms. Translate data into actionable insights to inform future campaign strategies and improve ROI.

Performs other duties as assigned.

Job Requirements:

Education/ Certifications:

·       Bachelor’s degree in Marketing, Communications, or related field

Experience:

·       3+ years’ experience in digital advertising, retail marketing, or media operations

Knowledge/Skills/ Abilities

·       Proficient computer skills and knowledge of Microsoft Office (Outlook, Word, Excel, Adobe and PowerPoint)

·       Strong organizational and project management skills

·       Familiarity with digital signage platforms and content management systems

·       Excellent communication and stakeholder management abilities

·       Comfortable working in a fast-paced, cross-functional environment

·       Good judgment is required for this position as there may be times when direct supervision may not be immediately available.

Work Environment:

·       This position is classified as remote where the associate will perform remote work from their primary residence. Remote associates are welcome to work from the office but are not required to do so. While remote associates are not required to work from an office on a regular basis, they may be required to come to the office or other UNFI locations for necessary business reasons or if directed to do so by their manager.

Physical Environment/Demands:

·       Most work is performed in a temperature-controlled office environment.

·       Incumbent may sit for long periods of time at a desk or computer terminal.

·       While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.  

·       Incumbent may use calculators, keyboards, telephones, and other office equipment in the course of a normal workday.

·       Stooping, bending, twisting, and reaching may be required in the completion of job duties.