Purpose: 

The Retail Marketing Account Manager collaborates with the Merchandising, Sales, and Professional Services teams to develop marketing strategies, promotions and media plans aimed at driving sales and consumer loyalty for independent retail customers. Account Managers will collaborate with each other and across regions on various programs and processes. The primary objectives for this position are to manage the planning and implementation of marketing strategies and services. Account Managers may manage retail accounts and territories or employees and project outputs.

Job Responsibilities:

Core Responsibilities

·       Gain strong understanding of assigned accounts, their consumer segment and competitive environment. Develop and implement plans based on retailer needs.

·       Collaborate with region and wholesale merchandising departments in the creation, development, and implementation of 52-week marketing plans

·       Grow sales of marketing services including traditional print media and digital services such as eCommerce, loyalty and web. Achieve annual sales targets.

·       Manage weekly and/or seasonal retailer print vehicles to ensure accuracy, timeliness and budget objectives are met. Provide direction to vendors on the execution of all print programs.

·       Become expert in assigned service and be a go to resource for service such as house ad program, instore sign program, new mover program etc.

·       Meet financial budget targets and bill all projects in a timely manner to meet assigned account line budgets by period

·       Effectively communicate marketing programs to internal stakeholders and retailers to gain buy-in and participation

·       Collaborate with Digital Manager and Specialists to grow Digital penetration within independent base

·       Conduct presentations on marketing services and programs to appropriate audiences

·       Account Managers are responsible to manage their retail accounts and/or may be responsible for management of execution team including coordinators and third-party production teams or vendor partners

·       If applicable develop budget and sales targets for respective accounts and programs

·       If applicable supervise the day-to-day coordinator team. Provide training, performance evaluation, and development plans to ensure optimum performance

·       Performs other duties as assigned.

Job Requirements:

Education/ Certifications:

·       BS in Marketing or related field.

Experience:

·       5 years related experience in Marketing

·       3 years grocery marketing experience preferred

·       Experience in sales and client relationship building

Knowledge/Skills/Abilities:

·       Strong knowledge of advertising and sales promotion, and demonstrated ability to successfully utilize skills

·       Experienced and knowledgeable in different digital medias such as ecommerce, loyalty, web and social

·       Advertising agency experience (account executive) with retail and/or package good accounts is a strong plus

·       Possess knowledge of the printing business to include layout, balance, design, copywriting, printing processes, and print distribution.

·       Flexible and adaptable to learning and understanding new technologies

·       Strong balance between strategic and tactical skills

·       Ability to work in geographically dispersed teams

·       Ability to work independently, prioritize workload, and meet deadlines while working under pressure

·       History of applying effective problem-solving skills

·       Proven strong leadership, human relations, and interpersonal skills are essential

·       Proven professional, effective verbal and written communication skills

·       Good judgment is required for this position as there may be times when direct supervision may not be immediately available.

Physical Environment/Demands:

·       Most work is performed in a temperature-controlled office environment.

·       Incumbent may sit for long periods of time at a desk or computer terminal.

·       While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.  

·       Incumbent may use calculators, keyboards, telephones, and other office equipment in the course of a normal workday.

·       Stooping, bending, twisting, and reaching may be required in the completion of job duties.